IM Tips

In this post, we’re going to talk about good old fashioned internet marketing. This is all about how you can kick butt in your business today. In this episode, Anna asks, “I’m doing a lot of different internet marketing campaigns and stuff online but people are not buying and I’m just not sure why. Can you help? Well, Anna thanks so much for asking. This is a phenomenal question and you know there’s a lot of different reasons why people do or do not buy online. So let’s cover the three that I think are the most important. One, did you have a really strong engagement campaign before you made your offer? You see, so much of the time people are like, I’m going to sell

something online and then they put up a sales page and they slap it out to their people and they’re like, come on, buy it. And then they wonder why people don’t buy.The truth is that even if somebody knows you, even if somebody likes you, even if somebody trusts you, they still need to develop a reason why they want to buy your program, your product, your event right now. So that’s why you want to create videos and give eBooks and send e-mails and kind of warm people up to the idea that something is coming so that by the time you actually invite them to invest in your offer, they’re excited, they’re engaged, they’re kind of looking forward to that next step with you. So, one, did you have a really strong engagement campaign or do different types of media before you actually make your offer because if not, that’s a perfect way to like, kill your sales.

The second thing to ask is how clear is your offer? You see, you’ve probably heard this before, but a confused mind never buys. So, you want to tell people exactly how the program is delivered. You want to tell them exactly what kind of transformation will occur. You need to tell them exactly what will happen next once they actually buy. You see, people need to see it in their minds; it needs to be clear to them that this is the kind of journey we’re going to go on. This is how I’m going to feel and this is the kind of outcome I’m going to experience, and if it’s not crystal clear to them, a confused mind won’t buy. So just double check to make sure that your offer is described in the most clear way possible. Maybe run it by your friends or something. And the third thing that oftentimes will prevent somebody from buying is no guarantee or a weak guarantee. You see, online especially these days, if you’re not willing to guarantee your product.

Whether that’s for 30 days or guaranteed results or some kind of safety net for people, it makes people a little hesitant especially because everybody else has good guarantees. So really consider coming up with some guarantee that you feel really confident in. That might bring up some of your stuff a little bit because it’s like I don’t know what I feel confident guaranteeing. And as one of my friends, Greg Hapstren, said, a strong guarantee will attract three times as many buyers even if only one of those people might process a refund. So just be strong enough and willing enough to put up a guarantee that you can stand behind because that will make people more confident to buy. So those are the three steps today. I hope you enjoyed it. If you did, please “Like” this video, share it on Facebook, Twitter, leave a comment below and just tell us you’re feeling the love. Here’s the Big Vision question of the day: What kinds of things have you done to strengthen your offer? I’m sure that everybody below would love to hear your answers.

Let’s share the love and make sure we’re all growing together as a tribe. Stay tuned.

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